What makes us different?

We know we are very different from most financial advisers – and we are proud of it.

Everything we do is carefully designed to give you what you need. Whether that’s a feeling of structure and organisation with your money, financial security with a regular income, or understanding when to make changes such as retiring from work or giving money away.

We know that in order to really help you, it’s not just about investing money for good returns, it’s about minimising taxes through sensible planning, keeping investment costs low, thinking innovatively and in conjunction with other experts where needed. Everything needs to be taken into account, and your situation stress-tested to make sure it is robust, with contingency plans in place.

Top 10 things that make us different!

• We are an  independent  financial planning business. Otherwise known as an IFA. 85% of financial advice firms are independent.
• We charge  fixed fees. You can read more about that  here. Very few financial planning firms in the UK charge for their expertise in this way.
• We are a  Chartered Financial Planning  company. We’re among the top 15% of financial advice companies in the UK with this gold-standard status.
• We have 6 highly qualified, expert  Financial Planners.  Only 10% of financial planning companies in the UK have more than 5 advisers.
• We have several Pension Transfer Specialists, able to give advice about defined benefit pensions. We are among the 23% of firms authorised to give advice in this complex area.
• We are  multi-award winning. We’ve been voted a  Top 100 Financial Planning company  for the last 5 years and Best Financial Adviser to work for in 2022 and 2023.
• We have a holistic, goals-based approach. Our financial planners are trained through the respected  Kinder Life Planning Institute.
• We have two in-house investment portfolio ranges with 10 risk levels. You can read more about that on our  dedicated investment website.
• We serve clients around the UK remotely using Microsoft Teams, and otherwise using our offices in Nottingham and Lincoln.
• Four of our six financial planners are female, at a time when women make up only 16% of all financial advisers in the UK. 100% of our board are female or from a minority ethnic background.

Our Vision

Our vision as a business is to positively influence the greatest number of people possible through our expertise as financial planners. There are three threads to this:

• Influence the lives of our clients: We use our expertise to help our clients achieve their life goals as quickly and robustly as possible. Our aim is for our clients to feel prepared, in control, fulfilled, with a support system around them, and able to focus on their personal priorities.
• Influence the experience of our team: We maintain an environment as an employer where it’s a pleasure to work, and encourage continued professional development.
• Influence the direction of our profession: We use our platform to help other firms move towards using a goals-based financial planning approach, and in particular we support other firms aiming to charge flat fees instead of percentages. This involves talking at professional events, contributing to technical publications and supporting other firms on a 1:1 basis.